In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Gone are the days when a pure-bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. The paper carries out empirical research to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. In addition strategies have been suggested for maximizing the effectiveness. Various statistical tests have been applied to support the research hypothesis.
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"The world of fast moving consumer goods is possibly the hardest, cruelest and disciplined industries all them all: The sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy of marketing knowledge determines market share, profitability and survival."A number of variations of the Industry Life Cycle model are used to direct the focus of the marketing activities during each phase of the model. Launch Engineering helps FMCG businesses be more productive, improve branding, expand marketing communications, control ad agencies and refine category management. FMCG outcomes include an easier, faster path to trial and brand adoption. Special proprietary (pre-launch) new product pre-launch assessment tool almost eliminates the chance of a product launch not going to plan; advanced market segmentation methods give you a competitive 'edge'. Improved returns from advertising, trade spend (sometimes called promotional budget), sales promotions & public relations (pr & publicity) pays for FMCG consultancy fees many times over! Most of the models are similar in respect of the direction provided in respect of the marketing effort and focus, despite the fact that they differ as to the number and names of the stages. Despite the criticism of the product life cycle model during the mid 70's, by a number of authors, the model continues to be a valuable tool for marketers. This criticism came about as a result of some product life cycles that started shrinking and others that were increasing without any apparent reason and other products that did not reflect the usual shape of the product life cycle graph. FMCG persisted with the use of the product life cycle concept continued to have a competitive advantage over those who did not. It is clear that the use of the model has a significant impact on the success of the business strategy and the associated corporate performance. The goals in respect of strategy, competition, product, price, promotion and distribution will be different for the different stages of the product life cycle. This article is focusing on a number of the primary product life cycle management techniques that can be used to optimize a product's revenues in respect to its effective positioning in a market during the introduction stage of the product life cycle.
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With the growth of new communication technologies, the power of social media has gained more importance. The social media is crucial in defining what we think about, how we look at things and our social place and to discuss about the various issues in the society. Social media has been considerably influencing the various aspects of society like cultural, spiritual, social, economic, political and religious as well as influencing a personal level of thinking, feeling and reacting to particular issues. Social Media in a way disseminates information and had created the need for marketers to be present online to market their products. Social media plays both positive and negative role in marketing. In this article an extensive review of literature has been carried on to analyse and to get a good understanding on the impact of social media and its role in marketing. Literature review has been done from various books, journals, published papers etc. These studies have been reviewed and presented in the following manner. Literature review has been collected from both within India and outside India.
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Mutual funds have evolved over the years, in keeping with the changes in the economic and financial systems, as well as the legal environment of the country. New products have launched according to the requirements and changes in the investors" perceptions and expectations. Understanding the investors" expectations and meeting those expectations are the key area of interest of marketing experts. Mutual fund in India as an investment avenue is growing since its inception in the early 60"s with the formation of UTI. Past studies revealed that mutual fund as an investment in India is growing but the industry is still struggling to win the investors" confidence. The industry need to identify the expectation of the investors and meet their expectation. The study has been conducted in Guwahati city and 260 existing retail investors" have been considered for this purpose. The paper highlights the expectations and experiences of retail investors from mutual fund pro.
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Globalization and the rapid technological revolution in the mobile systems and using a new communication tools and applications, these tools narrow the gap inside the business markets through over the world. The drug market consider one of the most important bossiness field, so studying the relationships and behaviors between pharmacists and pharmaceutical companies are necessary to achieve the professionalism. In Palestine, even we had a lot of common communications systems like telephones and mobiles but there is still a problems float on the surface like busy lines and switchboards, lines crashing, preoccupation of the sales employees and the forgotten of calling back these customer later on and continuous Israeli aggregations and closure of cities and the roads cause a delay in contacting those customers from sales representatives. The appearance of the new communications tools and smart applications open a new horizons to connect with others and opportunities to make new business markets with old and new pharmacists which companies almost had a problem to reach them. So this research examined the impacts of using social media websites and instant messaging mobile applications on the purchasing power of pharmacists and their effective participation in the West bank of Palestine
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